Selling Sex, Selling Nature
DOI:
https://doi.org/10.25071/2292-4736/40559Abstract
Advertising is a barometer of popular culture. Advertisers depend on the fact that what we choose to buy reflects both how we see ourselves, and how we would like to see ourselves. The products that they offer us -- and the implied characteristics of those products -- are intended to appeal to our desire for whatever it is we feel is lacking in our lives: power, security, love or control. ln this way, images of nature are often coded to represent our sexual, instinctual, animal sides, and connecting sex to nature in advertising has proven to be a very effective marketing technique. [...]
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright over their work and license their work for publication in UnderCurrents under a Creative Commons Attribution 4.0 International License (CC BY 4.0). This means that the work is available for commercial and non-commercial use, reproduction, and adaptation provided that the original authors are credited and the original publication in this journal is cited, following standard academic practice.
