Selling Sex, Selling Nature

Authors

  • Sarah Kerr

DOI:

https://doi.org/10.25071/2292-4736/40559

Abstract

Advertising is a barometer of popular culture. Advertisers depend on the fact that what we choose to buy reflects both how we see ourselves, and how we would like to see ourselves. The products that they offer us -- and the implied characteristics of those products -- are intended to appeal to our desire for whatever it is we feel is lacking in our lives: power, security, love or control. ln this way, images of nature are often coded to represent our sexual, instinctual, animal sides, and connecting sex to nature in advertising has proven to be a very effective marketing technique. [...]

Published

1993-01-01

How to Cite

Kerr, S. (1993). Selling Sex, Selling Nature. UnderCurrents: Journal of Critical Environmental Studies, 5, 42–44. https://doi.org/10.25071/2292-4736/40559

Issue

Vol. 5 (1993): fragmenting author-ity

Section

Academic

License

Creative Commons License

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